Though one thing I cannot figure out, and perhaps some one can inform me. Why is it that each Formex watch is a "Formex 4 Speed." Yes that sounds pretty cool, but watches don't have speeds, I am not sure what each Formex watch has 4 of, and 4 speed cars are very... 30 years ago. Regardless, it still have a nice ring to it. Otherwise, you will be impressed by the interesting watch that Formex has to offer. Most of the watches come in both mechanical and quartz movements as well.
The various bezel options are nice touch. Though none of them seem to be rotating bezels, this should not be a large issue to most people. I am sure Marcello C. will provide a rotating bezel version in time provided the right amount of consumer demand. My favorite bezel is probably the grooved bezel, but the coined edge version adds a more classic touch, while the raised number bezel is undoubtedly the sportiest option. Marcello C will most likely mix and match these bezels are your request. Bezels are a hard detail to get right, and here Marcello C. has wisely provided three options rather than merely settle on one, a true indicator of having the consumer in mind at all times.
The Citizen Calibre line is a good idea. Citizen takes design cues and complications from popular luxury watches and mixes them in a no-hassle attractive design. The result has been a steam of attractively conservative watches that require no battery and are easy to live with. I fact, Citizen watches are much like Toyota cars (Toyota Sussex), both Japanese, and both something you can live with everyday. They might not exude passion or stand out as much as other watches, but you'll never complain and you cannot beat the price. Then again, moving upmarket, Campanola is to Citizen as Lexus is to Toyota.
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To showcase their new watches, Seiko has taken to some very aggressive advertising techniques. In addition to now being on television, I have see magazine insert booklets, along with promotional goods. They are seriously working to up the value of the brand, and get more people wearing Seiko watches. In Japan, Seiko has a much different following than they do here. They are best known their for their broad range of functional and good looking diving watches (which are mostly used for everyday use). However, prices there are still in the hundreds, not thousands of dollars.
While Apple is in the business of making money, it makes that very obvious. It is in the business now or producing appliances which link to one another and services made available by Apple which are profit generating. This little vertical monopoly that Apple has built is clever, but highly anti-consumer as it deprives the consumer of choice and impedes third party options. The idea of a computer is that it can be programmed, customized, interfaced with, and could act as a tool. The Macintosh operating systems are quickly moving far from this providing increasingly limited and linear avenues for consumers to buy more Apple software and services. The example of iTunes is perfect. You need to use iTunes on your Apple products, and only iTunes to get music and media. Apple provides no other alternatives, and on iPods, gives the consumer no options. Do it the Apple way, or don't do it at all.
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Each watch features similar styling and hearty mechanical movements. The IWC will run roughly ,000 more than the Marcello C for the gold version. Each are wonderful watches in their own right, and it is up to you to decide which to choose based on your preferences. It is however good to know that there are options out there like Marcello C watches that offer high quality alternatives to expensive elite watch manufactures.
As a product enthusiast I tend to have very strong opinions regarding how a company presents itself. Marketing and sales tactics, while not necessarily consumer friendly conversation is one of the most important parts of doing business. We have all had good and bad experiences with a company, for no business is perfect. However, when a company imbues anti-consumer sentiment right into their sales method and product development, I get really pissed off.
Balance is an important concept in design. Perfect symmetry provides the best type of balance as it is the most aesthetically pleasing. The Geneva 123 cleverly incorporates the subsidiary seconds and the date window in one vertical upside down "8" shape. While most watch designs neglect this area, Bell & Ross wisely chose to make the date window round. A simple but highly effective solution for maintaining balance in an otherwise round watch, the alternative of course being a square date window that would detract from the balance. The exception to the circular theme are the broad angular hands which are contrasted in order to stand out for a higher degree of legibility. This is thoughtful design, and easily appreciated when you can recognize its effect on how easy the Bell & Ross Geneva 123 is to live with.
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On a few instances I have dedicated discussion to the world of luxury diving watches. To some, it seems a contradiction, why imbue a tool meant to be exposed to harsh elements with a luxury facade? To others, it seems like the perfect combination of things they love. I fall into this latter category. The seminal luxury diving watch was the Rolex Submariner. Since them, many have come in to market and have succeeded Rolex at it's own game in many areas.
The initial price for the Eterna Kontiki that I read about really discouraged me. 10 grand?! Really?! That is expensive, and up there in Rolex Seadweller and Blancpain Fifty Fathoms territory, which are great watches, but I mostly like something that I know is rock solid and only enthusiasts can really appreciate. For Rolex you pay a lot for the name. That should not be an issue with Eterna at this time. I am pleased to say that is looks like street prices for the Eterna KonTiki Diver watch are closer to ,000. Which is by no means cheap, but a "fair" price for this type of quality and engineering.